Summary of the Content:
Media are not neutral tools but act as "metaphors" that subtly redefine reality. And television reshaped public discourse through fragmented, entertainment-driven narratives. What’s more, television also dissolved serious discourse with fast-paced, decontextualized content.
The structure of media dictates how knowledge is acquired and understood. Print required sustained attention and coherence, whereas television’s rapid visuals and lack of context reduced knowledge to shallow, disconnected fragments.
Evaluation:
Through the historical cases represented by the speech culture in the Lincoln era and the contrast between the media represented by printing and television, Postman proposed "media as metaphor" on the basis of "media as message", emphasizing that media reshapes cultural logic through metaphor rather than simply delivering content.
Reflection:
This inspires us that we need to recognize media’s "metaphorical traps". We need to realize how short videos oversimplify complex issues. It compels us to seek balanced, long-form content for deeper understanding. |